Zella Life Empowers Small Business Owners through Executive Coaching in Partnership with Intuit and the Los Angeles Urban League
By Remy Meraz • July 11, 2023

In an extraordinary partnership, Zella Life, Intuit, and the Los Angeles Urban League have joined forces to revolutionize small businesses and empower diverse small business owners by launching the Intuit IDEAS (Invest, Develop, Empower, Accelerate, and Scale) program. This ambitious pilot initiative aims to accelerate the growth and scale of diverse small businesses in the Los Angeles region.
By combining their expertise and resources, including Intuit’s AI-driven platform and human experts, Zella Life’s diverse executive coaches and AI-enabled platform, and the know-how and advocacy of the Los Angeles Urban League to support Los Angeles-area minority small business owners, these partners have created a program that not only supports economic vitality but also fosters self-sufficiency within local neighborhoods and communities.
Remy Meraz, CEO of Zella Life, stated, “We are thrilled to partner with Intuit and the Los Angeles Urban League in the IDEAS program. Through this collaboration, we aim to equip participants with the necessary soft skills and leadership development strategies to navigate challenges, drive growth, and achieve long-term success. We are confident that this collaboration will pave the way for a brighter future, breaking barriers and empowering black and brown founders in the community like never before.”
Unlocking Potential through Executive Coaching
Zella Life, known for its expertise in executive coaching and leadership development in diverse talent, plays a pivotal role in the IDEAS program. Their collaboration with Intuit and the Los Angeles Urban League brings a wealth of knowledge and experience to the table. With a focus on empowering business owners, Zella Life provides personalized coaching sessions to program participants, honing essential soft skills and effective leadership strategies.
Why Executive Coaching Matters
Julian Lewis, COO of Zella Life, shared, “At Zella Life, we believe in the power of executive coaching to unlock the full potential of business owners. Executive coaching is a transformative practice that helps entrepreneurs expand their emotional intelligence and maximize their business success. While technical skills and industry knowledge are undoubtedly important, soft skills and effective leadership abilities often make a critical difference in driving growth and overcoming challenges.”
Zella Life's executive coaching sessions provide a unique opportunity for business owners to develop key competencies, such as communication, problem-solving, decision-making, emotional intelligence, and strategic thinking. Through tailored one-on-one guidance from their diverse coaches and ongoing support through their AI-enabled platform, participants gain invaluable insights and tools to navigate the complexities of running a business and foster a positive work culture.
The Impact on Participating Businesses
The IDEAS program supports 25 small businesses in Los Angeles, representing diverse sectors and geographic locations with Intuit software, business consulting, and executive coaching.
Through Zella Life's executive coaching, business owners gain the skills and confidence necessary to make informed decisions, lead their teams effectively, and foster a growth-oriented mindset. The personalized approach of executive coaching ensures that the program caters to the unique needs of each participant, enhancing their overall business performance and long-term success.
Zella Life, Intuit, and the Los Angeles Urban League are united in their mission to revolutionize small businesses and empower entrepreneurs. By combining emotional intelligence, cutting-edge technology, and a deep understanding of the community's needs, this partnership will provide a comprehensive program that drives success and growth. Together, these stakeholders are confident that their collaboration will pave the way for a brighter future, breaking barriers and empowering black and brown founders in the community like never before.
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About Remy Meraz
Remy Meraz is a visionary leader and dedicated entrepreneur with a passion for driving positive change. As a testament to her impact in the startup world, Remy was named a 2022 Google for Startups Latino Founders Fund recipient.
As the co-founder and CEO of Zella Life, an on-demand coaching platform, Remy is working to close the diversity and gender gaps she has personally experienced as a woman of color. Through her innovative platform, she is providing businesses and individuals with critical personal and professional development tools that are improving entire workplace ecosystems and transforming the future of work.
Recognized for her contributions and impact in the startup world, Remy was named a 2022 Google for Startups Latino Founders Fund recipient. Her entrepreneurial spirit and dedication to social impact make her a powerful force in the business community. With Zella Life, Remy is creating new opportunities for growth and success for people from all backgrounds.
Read more about Zella Life's recognition here (https://www.zellalife.com/blog/zella-life-selected-for-google-for-startups-latino-founders-fund/) and discover how Remy's entrepreneurial spirit is transforming the future of work.